Turning ad spend into a repeatable cost-per-lead, across Google Ads, Meta Ads, and LinkedIn, for real estate, B2B, and consumer brands.
I'm Amrita Singh Pundir, a Digital Marketing & Lead Generation Executive with 5+ years of professional experience. I specialize in Google Ads, Meta Ads, and LinkedIn campaigns, combining audience research, creative testing, and conversion tracking to turn ad spend into qualified leads.
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Built the Search, Competitor, PMax, Brand Protection, and Remarketing stack around a 0.99%-commission offer, wired end-to-end through GA4 and GTM.
Replaced generic compatibility visuals with fear, care, and commitment-based hooks, tested across Reels, Stories, and feed with layered audiences.
First LinkedIn campaign for an account with no paid-ad history. Week one gathered signal, then budget shifted to the strongest professional segments.
Full-funnel Meta strategy with Pixel + Conversion API tracking, CBO budget distribution, and continuous creative testing across cold, lookalike, and retargeting segments.
Used Flobase alongside Retreaver and Twilio call-tracking data to follow the full pay-per-call funnel — traffic, inbound calls, connected calls, qualified calls, revenue — instead of stopping at clicks and impressions.
Targeted high-intent terms like "emergency HVAC repair," localized the campaign to service areas, and used manual bidding plus call tracking to keep the client at the top of urgent searches.
Ran a multi-campaign Meta Ads structure for a fashion ethnic-wear brand — a dedicated New Customer prospecting campaign, an ad-set budget-optimized campaign, and two Lowest Cost conversion campaigns — with Madgicx automation layered in for future scaling.
Combined high-intent keyword targeting, Call Ads, and landing-page optimization with GA4 and Google Tag Manager conversion tracking to scale a US dental clinic's booking volume.
Supported performance marketing teams across Google Ads and Meta Ads with audience lists, buyer personas, and competitive benchmarks.
Used Apollo and LinkedIn Sales Navigator to build outreach lists for a B2B tech audience, targeting intent signals like funding news and hiring spikes.
Segmented leads by demographic, industry, and intent to support personalized funnels and drip campaigns.
Welingkar Institute of Management & Research
Hansraj College, Delhi University